BUY SEARCH SELL
BRAND CREATION
Buy, Search, Sell is News Corp Australia’s national classifieds environment. Whether you are looking to buy specific items, search for particular products or services, or sell unwanted possessions, this website provides a convenient and user-friendly experience.
MY ROLE
My role was to support the brand's inception and flesh out the brand to fit News Corp Australia's advertising catalogue.
BRAND HISTORY
Prior to Buy Search Sell. Each News Corp Australia's print publication had their own unique branding for their classifieds section and the online version of the listing was hosted on a site called finda.com.au. The goal of Buy Search Sell was to align all of these to become a national brand.
BEFORE
AFTER
ILLUSTRATIONS
As the lead illustrator for Buy Search Sell my job was to inject personality with our quirky tone of voice and a sense of individuality through illustrative direction. Each element and character that features throughout our creative executions stands out with a bold, fun, pop of colour.
NATIONAL CAMPAIGN
Buy Search Sell had a unique brand, services and audiences. This included not only people searching for miscellaneous items for sale, but also pets, garage sales and more. Multiple national campaigns were run to promote different sections of the site to different target audiences. The campaigns spanned across social, digital display on the News Corp Australia digital network and YouTube.
MARKETING AUTOMATION
I created the emails for all of the marketing automations for Buy Search Sell. This included emails for every pillar of the site such as trades, garage sales, marketplace and pets.
SOCIAL MEDIA
In the realm of social media planning for Facebook and Instagram, I injected humour into every aspect. Through quirky illustrations, I brought our brand to life, while witty copy added an amusing twist to the call to action. Meticulous planning ensured a steady stream of comedic content, fostering engagement and building a community.
BRAND ACHIEVEMENT
Over my time at News Corp Australia, I was instrumental in the brand development of both My Tributes and Buy Search Sell, moving the brands forward including assisting in redesigning their websites and updating their brand guidelines and styles. I delivered over 1,500 creative elements for Buy Search Sell and My Tributes including illustrations, ads, flyers, EDM headers,EDMs, YouTube ads, Facebook ads, mockups and more.
